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A Journey Through 85 Years of Health and Well-being

Unveiling a Milestone Celebration Campaign for Independence Blue Cross

Brian Communications recently collaborated with Independence Blue Cross on a new campaign celebrating their 85th anniversary.

Independence Blue Cross began in 1938 with Philadelphia Mayor S. Davis Wilson as its first member and Independence Hall as its first employer group.

The newest TV spot features President and CEO Gregory E. Deavens at Independence Visitor’s Center with Independence Hall in the background. This campaign communicates how proud IBX is to serve as the leading health insurer in the region– for 85 years and counting.