Brian Tierney Weighs in on Elon Musk’s Antics

CNN Business asked our CEO about the eccentric entrepreneur, his actions and their repercussions.

America has a few leaders who are recognized for both their business acumen and their celebrity. But what happens when their celebrity status gets in the way of the business?

Elon Musk provides us with a great case study. Tesla has been struggling to produce its Model 3 sedan on time, and the brand’s vulnerable position requires a leader that projects strength, discipline and confidence. Instead, Musk sent inflammatory tweets at one of the British divers that rescued the Thai soccer team – and the Tesla stock slid 3.5 percent the next morning.

Our CEO Brian Tierney recently spoke with CNN Money to explain how Elon Musk’s unrelated but offensive tweets could cause investors to lose trust in the Tesla product.


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