During this unprecedented moment in time, our team has been truly inspired by how communities are coming together to care for one another through acts of kindness and generous outpourings of support.
We understand this is a challenging time for many organizations – but people are looking for ways to help, big or small. It’s important for nonprofits to find opportunities to further mobilize current and new supporters, share ways that the community can help and ultimately raise critical support for their missions.
In the spirit of community and recognizing that many nonprofits and organizations are facing extraordinary need caused by COVID-19, we wanted to share a few engagement tips and best practices to guide you and your organization.
Social Media Campaign
To ensure that you effectively garner community participation, your organization can implement a social media campaign to highlight your initiatives and designate how to support your cause. Give followers easy, specific instructions on how they can donate or take action, and utilize trending hashtags like #nonprofit, #covidresponse or #ThanksHealthHeroes as relevant. Include graphics with your logo or a photo representing your cause to stand out.
You may consider outreaching local and regional media outlets, if they tend to cover community organizations, to bring attention to the community’s needs as well as to share your current efforts and ways to support. In addition to highlighting the importance of giving back, they may welcome such a story to help balance negative news.
Consider adding a pop-up banner on your website homepage or promoting your efforts via email and newsletter blasts. Utilize any channels you feel appropriate for talking about your organization’s mission, how your work has been impacted by COVID-19 and how the community can support you. While you may be unable to host in-person fundraising events, consider how you can gather your supporters virtually.
If you are hesitant about solely asking for funds, blend in non-fundraising-driven content such as:
If you’re interested in learning more about best practices for fundraising, community engagement, social media activations or other areas of strategic communications, don’t hesitate to reach out to [email protected].