Social Media Campaign
To ensure that you effectively garner community participation, your organization can implement a social media campaign to highlight your initiatives and designate how to support your cause. Give followers easy, specific instructions on how they can donate or take action, and utilize trending hashtags like #nonprofit, #covidresponse or #ThanksHealthHeroes as relevant. Include graphics with your logo or a photo representing your cause to stand out.
You may consider outreaching local and regional media outlets, if they tend to cover community organizations, to bring attention to the community’s needs as well as to share your current efforts and ways to support. In addition to highlighting the importance of giving back, they may welcome such a story to help balance negative news.
Consider adding a pop-up banner on your website homepage or promoting your efforts via email and newsletter blasts. Utilize any channels you feel appropriate for talking about your organization’s mission, how your work has been impacted by COVID-19 and how the community can support you. While you may be unable to host in-person fundraising events, consider how you can gather your supporters virtually.
If you are hesitant about solely asking for funds, blend in non-fundraising-driven content such as:
- Spotlight volunteers and donors/sponsors to highlight your
efforts and their impact
- Encourage supporters to share stories or photos of what
your cause means to them
- Amplify the work of other community partners by liking and sharing their content
- Find a creative way to thank your supporters