A SPHINX’S NEW HOME
For more than a century, the largest sphinx in the Western Hemisphere fascinated visitors of all ages at the Penn Museum in Philadelphia. It previously resided in the lower Egyptian gallery of the Museum, until June 2019 when the 12.5-ton Sphinx of Ramses II made a monumental move—despite initially being considered impossible due to its weight. As a prelude to the exciting Penn Museum re-launch, the Sphinx was transported to the new Grand Entrance Hall to properly show off an icon and greet visitors as they enter. Brian Communications was challenged to build excitement for the June sphinx move and ensure that this once-in-a-lifetime event was shared with the Philadelphia community and across the country.