Facing soaring operating costs and plummeting reimbursement rates, 25 private practice orthopaedic groups representing 128 physicians across more than 50 locations banded together to pioneer a new innovative model for private practice care (PPC). Together, they would immediately become the largest orthopaedic group in the country. Tasked with naming, brand identity and visibility, we focused on the mission and ethos of what made these physicians some of the best in their field.
Armed with a stunning new brand, it was time to get to work raising the visibility of the practice and their physicians through an ongoing aggressive media relations campaign. The goal: whenever a journalist needs an orthopaedic expert, CAO is the go-to source. For five years running, we’ve annually secured more than 175 million media impressions and $500k in earned ad value. During this time, The Centers for Advanced Orthopaedics has grown rapidly throughout Virginia, Washington, D.C. and Maryland, redefining the delivering of orthopaedic care with patients always at the center.
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