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THE BRIEF

The Affordable Care Act changed the landscape of the health care industry, and Independence Blue Cross under the leadership of a charismatic CEO, had a compelling corporate story to tell a national audience. Working hand-in-hand with the client’s communications team, we seized the moment to make Independence one of the most sought-after voices on health care in the country. Through both reactive and proactive outreach efforts, our teams utilized an aggressive media relations strategy to enhance the company’s profile on a national scale, bringing repeated coverage throughout the Affordable Care Act rollout.

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RESULTS

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