130 private practice orthopaedic physicians.
25 individual practices spanning five states.
When the client is made up of 130 equal stakeholders, it’s vital to see the challenge as the opportunity. At Brian, we leveraged this wealth of knowledge to develop an abundance of subject matter experts, representing a variety of orthopaedic disciplines and healthcare experiences. By cultivating a deep pool of intellectual resources to offer to local media as well as larger metro dailies and national outlets, we were able to ensure that anytime a journalist needed a resource, we were offering the perfect person.