Toys

THE BRIEF

As one of America’s largest private companies, with annual sales of more than $12B, Toys”R”Us seeks new and exciting ways to engage consumers – and potential customers – across a variety of channels. For over 10 years, we have helped Toys”R”Us develop innovative marketing solutions and promotional programs that delight users whatever their age and wherever they might be – online, mobile, in-catalogue and/or in-store. The work has encompassed best-in-class sweepstakes, cutting edge user generated content (UGC) campaigns, CRM, instant win games, evergreen referral programs and even a virtual reality interactive sweepstakes for 2015’s holiday season. What began as a single project with Toy”R”Us has blossomed into work for all of the retailer’s brands including FAO Schwartz and Babies”R”Us, with more than 200 campaigns executed – and counting!

Toys
Toys