Reimagining #TeamBrian’s Company Flavor
The fourth post in our #CreativeReimagined series focuses on the latest bizarre (but successful!) marketing trend of celebrities partnering with fast-food chains to create their own branded menu items. Whether it’s renaming the celeb’s go-to order or creating a new, unique menu item inspired by the celeb’s personal brand, it’s having a major impact on the purchasing habits of gen Z and millennials.
Our Creative Team challenged themselves to take this trend and put a #TeamBrian spin on it. They asked themselves how Brian Communications would best be represented in a consumer good.
“While Megan Thee Stallion has “Hottie Sauce” at Popeye’s and Charli D’Amelio has “The Charli” at Dunkin’, we couldn’t deny that Brian Communications is all that and a bag of chips,” said Senior Designer Alicia Cadrette.
The ingredients of the intriguing espresso, dark chocolate and chili flavored potato chips represent the agency’s energy, passion, creativity, and ability to “surprise and delight.”