When you read “social marketing,” you think social media, right? Think again. The goal of social marketing is defined as: “to create, communicate and deliver value in order to influence target audience behaviors that benefit society… as well as the target audience.” Right now, there’s a campaign out there targeting you to change your behavior for the better. #TeamBrian Associate Vice President Jen Thompson has dedicated her career to shifting societal norms through marketing, from tobacco cessation to safe driving. For today’s #ThreeThursdayThoughts, she’s sharing three tips to cultivate a successful social marketing campaign.

Here at Brian Communications, we love working with clients dedicated to doing good. If you’re in the business of behavior change, reach out to us at [email protected] to learn more about how we can do good for you.