When you read “social marketing,” you think social media, right? Think again. The goal of social marketing is defined as:
“to create, communicate and deliver value in order to influence target audience behaviors that benefit society… as well as the target audience.” Right now, there’s a campaign out there targeting you to change your behavior for the better. #TeamBrian Associate Vice President Jen Thompson has dedicated her career to shifting societal norms through marketing, from tobacco cessation to safe driving. For today’s #ThreeThursdayThoughts, she’s sharing three tips to cultivate a successful social marketing campaign.
Here at Brian Communications, we love working with clients dedicated to doing good. If you’re in the business of behavior change, reach out to us at
to learn more about how we can do good for you. [email protected]
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