Even with values-driven leadership and strong cultures, any company can face a crisis – whether it’s a rogue employee or unforeseen event or circumstance such as a cyberattack or supply chain disruptions. As strategic comms professionals, when the unexpected hits, you need to utilize a full suite of comms tactics to set the record straight, calm the waters – internally and externally – and instill confidence in the path forward.

In this month’s #ThreeThursdayThoughts, Senior Vice President Bill Tierney takes a look at one piece of the crisis communications puzzle – media relations. The foundation of any successful media relationship is trust. Trust is the key currency for developing strong relationships with journalists. Don’t wait until a crisis hits to start building the relationship! Reach out to us at [email protected] to learn more about how we can help you start to build that trust today.