To increase brand visibility and loyalty among Widener’s target audience, we launched the High School Leadership Awards, a comprehensive scholarship program that focuses on recognizing high school juniors who exemplify a core principal of Widener’s mission and curriculum: Leadership. As an agency, Brian has supported this initiative from conceptualization to execution, managing everything from collecting and reviewing award submissions to securing a local broadcast partner and planning an annual award ceremony for 400+ students, administrators, and parents.
Since launching the High School Leadership Award program eight years ago, we have helped Widener grow the program to a point where they have been able to publicly recognize over 1,100 high school juniors who are making a positive difference in their community, while making direct connections with over 300 target schools and administrators. What’s even cooler? An independent research report showed that high schoolers’ “Willingness to Consider” Widener University as their school of choice skyrocketed by 300%, moving from 13% to 44%.
total award recipients
total participating schools
in “Willingness to Consider”