Withology Podcast: EPISODE 4, PARTS 1 AND 2 – BOB BROWN Listen Now

Client: Blue Cross Blue Shield Association
Thought Leadership From the Most Trusted Healthcare Brand

Calling Attention to the Health Conditions Impacting Americans

The Blue Cross Blue Shield Association (BCBSA) is the national federation of 36 locally operated Blue Cross and Blue Shield (BCBS) companies that provide coverage to more than 106 million people across the country—that’s one in three Americans.

To address the health conditions impacting Americans, BCBSA uses its wealth of claims data through its Health of AmericaSM initiative.

BCBSA tapped Brian Communications to create greater media awareness of its data-driven thought leadership program, with the goal of inspiring dialogue around critical healthcare topics and connecting with new audiences.

Artboard 91

Blue Cross Blue Shield Association’s Health of America report on early childhood vaccination trends in America was featured on the front page of USA Today.

Blue Cross Blue Shield Association’s Health of America report on adolescent vaccination rates in America was featured on the front page of USA Today.

Painting the headlines Blue

Working collaboratively with BCBSA and its communications team to connect with reporters and industry experts, Brian Communications helped to position the Association’s new series of Health of America reports at the forefront of the conversation around some of today’s most topical and pressing issues.

RESULTS

90

placements in 2018

8

front-page USA Today Snapshots

400 million

media impressions