The Blue Cross Blue Shield Association (BCBSA) is the national federation of 36 locally operated Blue Cross and Blue Shield (BCBS) companies that provide coverage to more than 106 million people across the country—that’s one in three Americans.
To address the health conditions impacting Americans, BCBSA uses its wealth of claims data through its Health of AmericaSM initiative.
BCBSA tapped Brian Communications to create greater media awareness of its data-driven thought leadership program, with the goal of inspiring dialogue around critical healthcare topics and connecting with new audiences.
Working collaboratively with BCBSA and its communications team to connect with reporters and industry experts, Brian Communications helped to position the Association’s new series of Health of America reports at the forefront of the conversation around some of today’s most topical and pressing issues.
placements in 2018
front-page USA Today Snapshots
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