From Humble Beginnings to a National Leader
AmeriHealth Caritas is a national leader in Medicaid managed care, serving approximately 4 million members across 13 states and the District of Columbia. For this national brand, engaging at the local level is key to its mission of helping members get care, stay well and building healthy communities.
Doing this requires a strong brand voice coupled with innovative grassroot approaches that resonate with, and appeal to, differing stakeholders and members alike. In such a highly regulated industry, this is no easy task. Brian Communications has embraced this challenge.