Facing soaring operating costs and plummeting reimbursement rates, 25 private practice orthopaedic groups representing 128 physicians across more than 50 locations banded together to pioneer a new innovative model for private practice care (PPC). Together, they would immediately become one of the largest orthopaedic groups in the country. Tasked with naming, brand identity and visibility, we focused on the mission and ethos of what made these physicians some of the best in their field.
Armed with a stunning new brand, it was time to get to work raising the visibility of the practice and their physicians through an ongoing aggressive media relations campaign. The goal: whenever a journalist needs an orthopaedic expert, CAO is the go-to source. Since CAO publicly launched in 2014, we’ve annually secured an average of more than 182 million media impressions across local, national and trade publications. During this time, The Centers for Advanced Orthopaedics has grown rapidly to an impressive 160 physicians at more than 60 locations throughout Virginia, Washington, D.C. and Maryland, redefining the delivery of orthopaedic care with patients always at the center.
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