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Client: CAPGEMINI
Showcasing innovation on a global stage

A coordinated executive visibility campaign

In 2018, our client LiquidHub, a digital customer engagement company, was acquired by Capgemini, an international leader in consulting and technology. Following the acquisition, LiquidHub wanted to find a way to leverage this new global brand to position its executives as leading industry experts.

We launched a coordinated executive visibility campaign with a focus on securing speaking opportunities for LiquidHub experts across a variety of top-tier, high-impact conferences, summits and events, including two of the most premier festivals for creative communications professionals in the world…Cannes and SXSW.

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Olivier Zitoun, Vice President of LiquidHub’s life sciences practice, presents with executives from Mitsubishi Tanabe Pharma America on mobile innovation at Cannes.

Hundreds of SXSW attendees listen to Michelle Berryman’s presentation on user experience design.

A speaking role at SXSW is highly coveted, and one that we were proud to secure for LiquidHub.

The Brian Communications team secured a speaking opportunity for LiquidHub at Cannes Lions International Festival of Creativity, a renowned event for creative communications professionals.

Cannes Quick Facts

15,000

marketing decision makers

90

countries represented

600+

world-class speakers

SXSW Quick Facts

74,000

attendees

26%

with purchasing power of $100,000+

4,000

members of the media