OnBalance was founded and designed by former DI athlete, Walt Norley, in collaboration with the leading behavioral health specialist in college sports with one goal in mind – to create better outcomes for student athletes struggling with their mental health. OnBalance, a comprehensive platform for measuring, managing, and improving athletes’ mental health is addressing the apparent gaps between physical and mental health care that can lead to hard-to-quantify treatment outcomes. Partnering with collegiate athletic departments and professional sports organizations, OnBalance creates a centralized platform to help streamline communications, mitigate institutional risk and improve continuity of care for all athletes. 

OnBalance has been a valued agency client since the inception of the business. In 2023, CEO and Founder, Walt Norley, engaged our team to help build a microsite, launch the Athletes OnBalance podcast and assist with creative deliverables for collegiate demo presentations.  

Following this initial work, our team implemented a strategic communication strategy to complement OnBalance’s business and marketing goals through:  

• Launching, managing and growing the platform’s three social media channels, including day-to-day content creation and engagement. 
• Supporting the development of the Athletes OnBalance podcast including episode copywriting, graphic development, guest management and episode amplification.  
• Ongoing local and national PR efforts, resulting in several strategic deskside interviews and thought leadership and promotional articles in publications such as the Sports Business Journal and The Philadelphia Inquirer.  
• Iterative research and development of email marketing strategy including target contact list building plus management of recurring monthly marketing ‘newsletter’ highlighting content from the preceding month. 
• Monitoring and tracking any notable news articles relating to NCAA athletes overcoming mental health obstacles. 
• Development, launch and ongoing management of the OnBalance website. 
• Ongoing creative support, as requested.