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Launching a one-of-a-kind mental health platform for athletes


OnBalance was founded and designed by former DI athlete, Walt Norley, in collaboration with the leading behavioral health specialist in college sports with one goal in mind – to create better outcomes for student athletes struggling with their mental health. OnBalance, a comprehensive platform for measuring, managing, and improving athletes’ mental health is addressing the apparent gaps between physical and mental health care that can lead to hard-to-quantify treatment outcomes. Partnering with collegiate athletic departments and professional sports organizations, OnBalance creates a centralized platform to help streamline communications, mitigate institutional risk and improve continuity of care for all athletes. 

OnBalance has been a valued agency client since the inception of the business. In 2023, CEO and Founder, Walt Norley, engaged our team to help build a microsite, launch the Athletes OnBalance podcast and assist with creative deliverables for collegiate demo presentations.  

Following this initial work, our team implemented a strategic communication strategy to complement OnBalance’s business and marketing goals through:  

  • Launching, managing and growing the platform’s three social media channels, including day-to-day content creation and engagement. 
  • Supporting the development of the Athletes OnBalance podcast including episode copywriting, graphic development, guest management and episode amplification.  
  • Ongoing local and national PR efforts, resulting in several strategic deskside interviews and thought leadership and promotional articles in publications such as the Sports Business Journal and The Philadelphia Inquirer.  
  • Iterative research and development of email marketing strategy including target contact list building plus management of recurring monthly marketing ‘newsletter’ highlighting content from the preceding month. 
  • Monitoring and tracking any notable news articles relating to NCAA athletes overcoming mental health obstacles. 
  • Development, launch and ongoing management of the OnBalance website. 
  • Ongoing creative support, as requested.