Introducing A World-Class Innovation Event
Philadelphia is home to some of the most innovative minds in the world – dreamers and doers from all walks of life dedicated to disrupting the status quo and impacting change. So when the creators of the B. PHL Innovation Festival came up with the idea to highlight innovation throughout the region, we jumped at the opportunity to pitch in.
We supported B. PHL and Independence Blue Cross (Independence) – the leading event sponsor – in the Festival’s launch in 2019, which featured more than 200 events and 400 speakers at 20+ locations. Content focused on innovation across education, healthcare, technology, the arts and more – sparking dialogue and driving impact. The shift to a virtual format in 2020 attracted a global audience and convened some of the biggest and brightest visionaries during a time when this strategic and thoughtful content was needed most. 2021 brought its own unique circumstances and B. PHL presented the best of both worlds with a hybrid (in-person and virtual) approach to meet speakers’ and attendees’ health and safety preferences.
One constant over the last three years: Team Brian worked with client partners to secure strategic media opportunities to build awareness for the Festival, while planning poignant and timely discussions to draw a crowd.