A MONUMENTAL MOMENT.
What happens when a 133-year old institution, renowned for groundbreaking research and stellar international collections, decides to literally dust itself off?
To say that the University of Pennsylvania Museum of Archaeology and Anthropology—or the Penn Museum for short―has a rich history, would be quite the understatement. With over 1 million objects under its care, the museum boasts one of the most important collections of its kind in the world―rivaled only by the British Museum in London.
The tombs of 5,000-year old Egyptian mummies. A royal crown from Ur―mankind’s first civilization. The largest Sphinx in the Western Hemisphere. These are discoveries that have helped further our collective understanding of language, society, and culture. And they’re all right here under one roof in Philadelphia. The challenge – to generate awareness of this magnificent collection among a broader, global audience.
With a monumental building transformation plan fully underway―including new galleries of Africa, Mexico & Central America, and a new main entrance Hall launching in the fall of 2019―the museum needed help introducing itself to the community. Team Brian got right to work positioning the Penn Museum’s historic reopening as one of the biggest cultural events of Philadelphia.