Sometimes, we all need a glow up, even much-loved brands. Whether driven by shifting business objectives, repositioning or a desire to change perception – a brand evolution or refresh helps communicate growth and acquire new audiences while allowing legacy brand equity to maintain existing audiences.

Allowing your business to be evolutionary gives you the ability to stay current and flexible, but it also requires a focused strategic approach. #TeamBrian’s Art Director RJ Trumble shares his thoughts on the fundamentals of intentionally, gradually and wholistically evolving brands in this month’s #ThreeThursdayThoughts.

Thinking it may be a time to update or reimagine your brand? Reach out to us at [email protected] to learn more about how we can take your brand to the next level.